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Crystal London, founder of Curvy Fitness Society, empowering curvy women through inclusive activewear

ABOUT US

Curvy Fitness Society was born in November 2024, during a personal transformation. On my journey to build strength, I discovered the true power of seeing what your body is capable of, even when the world hasn’t made space for it.

For years, I struggled with activewear that didn’t fit my curvy shape — too tight or uncomfortable. That’s why I created this brand: not just to solve a clothing problem, but to build a society for curvy women in motion.

Curvy Fitness Society is where comfort meets elegance, and style meets strength. It’s a movement for women who train hard — lifting, sprinting, sweating — and want to look as powerful as they feel. Our first release, Curves & Curls by Crystal London, is designed to support every rep, stretch, and confident step, whether you’re running errands or deadlifting 200 pounds.

This brand is for the women who never saw themselves in activewear ads, for those just starting, and for those who never stopped. It’s for anyone who wants apparel that’s durable, luxurious, and intentionally designed.

Curvy Fitness Society is more than a brand — it’s a lifestyle, a community, and a Society. Welcome!

Crystal London

Curvy Fitness Society, Founder

WHAT OUR CUSTOMERS ARE SAYING

I’m 5’11, over 200 pds and have a stomach. I ordered a 3X and it’s perfect! I’ve worked out in them and run errands in them. They are comfortable, but still have compression. Never thought I would find a tight that compressed and stretched at the same time in the perfect spots. They stay over my stomach, never fall down, and make my butt look good without having that “scrunchie booty” look. Has deep pockets too! I’ve washed them numerous times and they have not lost its stretch. Worth the money for the quality.
Placeholder profile image representing a curvy fitness community member
Chloe
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